Hey Dean,
My best friend Jim is in trouble, dude.  He needs a Mack Intervention.  He hasn’t hooked up in over a year.  He says he’s fed up with playing  “the game”…and with the shitty luck he’s had, I can’t say I blame him.  He’s been dumped, cheated on, and stood up more times than I can remember.  These days, when I’m able to force him to come out to the bar with the boys, he’s gun shy about even talking to women.  It’s like his spirit has been broken.  He’s formed this attitude that all women are bitches—especially the good-looking ones—and he’d rather just avoid the pain.  I just need to get my buddy laid.  It doesn’t need to be a hottie.  Can you suggest some pickup tactics, or a place to take him, so that I can break him out of his slump?  
Billy —Connecticut 

As for your desire to get your pal laid, you’ve got good intentions, but you wouldn’t really be doing him any favors.  In fact, in his emotional condition, a one-night stand—or a trip to the neighborhood  “massage parlor”—is probably the last thing he needs.

What Jim needs to learn is the art of attracting women.  Once he does, he’ll be operating with an advantage instead of a disadvantage.  Rather than allowing women to judge him  (and reject him),  he’ll be attracting women into his life on a constant basis. 

M.A.C.K. Tactics is about arming men with a set of attraction tools and skills that they can use forever.  Because make no mistake:  once you do enter into a relationship, it’s still important for you to remain a confident, masculine, attractive man to your girlfriend or wife.  Once you start slipping back into your  “old”  ways, that’s when she’ll start to tune out, and all kinds of problems develop.  As the saying goes:  “You can give a man a fish, and feed him for a day—or, you can teach a man to fish and feed him for a lifetime.”  

I’d have to say, most guys don’t believe they have what it takes to attract women.  This is the status quo among single men, even though they might be able to fake a certain level of confidence.  They might not be the rock-bottom rejects holed up in the house, spending their weekend nights drinking beer on the couch in a ratty bathrobe.  They could be that crew of well-dressed guys standing around at the nightclub, who look like they’re out to meet girls and make something happen tonight, but in reality they fully expect to go home alone.  (Since that’s what happens every time they go out.)

I can understand why so many guys lose heart.  I wouldn’t show up at my job every day with a great attitude if I hadn’t gotten a paycheck in months.  For guys who don’t understand how to attract women, it becomes demoralizing.  Trying to introduce yourself to women at a bar, and being ignored, stings every time.  Or, taking a girl on a date and trying to be nice and charming for two hours, and then never seeing her again because she’s just  “too busy”  to hang out…despite your repeated phone calls and e-mails. 

Why should these guys continue to approach women and risk their self-esteem, or any more of their time and money, when there is seldom any reward?  The answer is to abandon your old ways, and your old mentality, and become a Mack.  The Mack never operates from a position of fear or anxiety, because he understands how attraction works. 

You can learn a bunch of different pickup lines or  “routines”  that will help break the ice with women.  You can have a great sense of humor. You can even have the looks of a Chippendale and drive a Ferrari.  But if you don’t understand and master how attraction works, women are never going to be into you on a deeper level. 
Will the Chippendale get attention from women?  Sure.  Some women will eagerly hand over their phone numbers, go on dates with him, and perhaps sleep with him because he’s got those superficial qualities that women are taught to think are  “attractive.”   But if he doesn’t understand how to project the key masculine qualities that women respond to on an instinctual feminine level, even a guy with looks and money is going to wind up alone and ignored, just like regular guys.  You’d be surprised how many decent-looking, wealthy men are out there, struggling to find a quality woman who wants them for anything other than their money—because they don’t know how to stimulate real attraction in women.  

Consider the average guy.  If you sat him down on his living room couch next to a beautiful woman, he’d be utterly clueless about how to make her feel attraction for him.  Instead, he’ll do what she expects him to do.  He’ll be super nice, do things to please her, crack a corny joke to try to make her laugh…hoping that at some point, if they spend enough time talking and hanging out,  she’ll  “get in the mood”  and give him some type of signal to make his move.

Unfortunately, this will never happen.  What will happen is that within five minutes  (or sometimes a lot less),  she’ll realize that she feels absolutely no attraction for him, and she’ll start thinking up an excuse to extract herself from the situation.

The Mack, on the other hand, understands how to  “build a bridge”  with her through creative conversation, and then escalate the situation to a physical level.  He does it in a smooth, subtle way, so that it never feels rushed or forced.  Everything that happens feels like a natural progression.  Most importantly, he does not operate from a position of scarcity and need.  (“I don’t want to rush things and screw it up, because who knows when I’ll have another chance with a girl this hot?”)  Instead, he operates from a position of confidence and abundance.  (“I have plenty of options, and women find me attractive.  Right now I’m enjoying getting to know this particular girl, so I’ll see how far I can take it.”)

The good news is that there are proven methods, and an actual step-by-step process for making women feel attraction for you.  Visit the Web site macktactics.com and you can download a free 80-page book called the S.W.A.T. Guide  (Secret Weapons & Attraction Tactics)  that will get you started on the path to becoming a Mack.  There’s no sense in wasting another night, or any more of your money, playing  “the game”  the way every other guy does.  If you’re ready to start dating the women you deserve—and the women who deserve you—it’s time to Go Tactical.  Send your questions and comments to macktactics.com.   SLV