P.E.S. PARADISE ELECTRO-STIMULATION BOX

by sex 24 hours a day. It seems to permeate the very air we breathe; from the music we listen to, books we read, movies and TV we watch, to advertisements on billboards, magazines and the Internet. You’d have to be pretty dense or blind to not understand the extent to which we come in contact with the sounds and images of sex on a moment-to-moment basis. We had a president who enjoyed phone sex, and consequently his affair caused the media to talk about oral sex on every nightly news broadcast. Here in the U.S., we have begun to play catch up to the open sexuality that Europe has experienced for years. Americans have come out from behind the barn to test the waters and couples are finding new ways to explore their relationships, while being more open about their fantasies. The Studio Fetish Boutique is a popular place where they can explore and add excitement to their sex lives, both individually for themselves, and also for their partners. The Studio opened in 1993, modeling itself after the fetish and adult stores of Europe, but in a classier and unintimidating way. This is the home of not only a huge selection of latex and leather clothing for men and women, but high-end adult toys, as well as the P.E.S. (Paradise Electro Stimulation). P.E.S. has led the world as the innovator of sexual pleasure, creating various erotic devices that allow individuals to experience other avenues of orgasm with their Electro Stimulation products.

Electro Stimulation, or E-Stim for short, consists of a power box that controls the electricity and electrodes that are sold separately. The P.E.S. power box delivers low frequency electrical stimulation to the nerve and muscle tissues of your genitals. This stimulation or “tingle” is delivered through the electrodes or Electro-Flex products that are made of medical grade silicone that has been impregnated with conductive materials. The potential to bring a man or woman to a whole new level of orgasm will put some ‘spark’ in your love life!!

Anna Fey manages The Studio, and is extremely knowledgeable about all things erotic, fetish and kinky. Her sense of humor and matter of fact way of addressing all of their erotic products makes you feel comfortable to ask her some of your most personal and private questions, which ultimately helps you to customize what’s just the right products to stimulate you to orgasmic ecstacy. During a recent visit to The Studio, Anna had us roaring with laughter while giving us the lowdown on the increasingly popular P.E.S. products. She hears all kinds of private thoughts and statements such as: “‘You want me to do what to my junk? I like that part of me… why do you want me to put electricity on there?’ (laughter) Communication is a big thing. You’ve got to talk about it – you can’t just spring it on somebody. You’ll probably get a better response with: ‘Hey, I’m curious about this or that,’ rather than having it blow up in your face when your wife finds your secret stash of sex toys in your garage when you’re out there working on your lathe, but you’re not actually working on your lathe. I’ve heard so many stories about toys being thrown out. It’s happened to gay couples too, where the one guy has a stash of toys and he doesn’t tell his partner. He’ll call me up and say he has to replace his toys, again.” (laughing)
“It’s great when a couple comes in and they say: ‘Let’s try something new. What do you have?’ That’s the thing with E-Stim. You need to be willing to try it. It’s just not something you naturally think of, like: ‘Oh, I just want to put electricity on my genitals.’ It’s not what you think of in the morning. That’s not what pops in your head when you think of sex toys. Everyone assumes it’s going to be like sticking your finger in a light socket, (laughter) but it’s more like when your leg falls asleep and that ticklish tingling you get. That’s kind of what it feels like. It makes your muscles clinch and release, so it’s actually very pleasant in an odd way. It’s not something you’ve felt before. It’s not a normal sensation. It’s this tingling, buzzing sensation along your nerve endings and it all depends on how much power you’ve given it; how you set the frequency ranges on the box. The frequency either smoothes it out or roughs it up. You can make it mean, if you’re playing with that situation, or you can make it nice, if that’s the case. It’s versatile. You have pulse, which is on and off. It’s a long buzz and then off. On an internal device like a vaginal plug or anal plug, it’s making those muscles clinch and then release, so you actually feel, depending on the plug or item used, like it’s fucking you; like it’s actually moving. It is insane! It’s the strangest feeling. It’s like, ‘Wow!’ The weird thing is because it doesn’t actually move, it’s not in and out like a dildo or a penis, its frictionless. It’s all because the muscles are moving. So in the end, when you’re playing with it, you get this pleasant soreness, like you would after sex or some sort of play. You don’t get the friction soreness, just the muscle soreness. It’s different, but it’s fun! The way our electrodes work is that the rings go around the penis, and because of the way the electricity transmits, you don’t just get the sensation where the ring is, you get the sensation over most of the shaft. It feels like there’s more going on, in more places than there actually is. You can apply your electrode to any part of your genitalia and you’ll get sensation at that electrode, but you’ll also get peripheral sensation. So with an anal plug, you’re not just going to feel it anally, you’ll feel sensation internally and externally. Anal sex doesn’t make you gay. That’s like saying getting your pussy eaten makes you a lesbian. With a vaginal item, you’ll feel it behind the clit, as well as anally. Electro-Stim, unlike a penis, a vibrator, dildo, or even fingers, which can be pretty effective if a guy knows what he’s doing, it’s not just pressure, it’s actually pulling at nerve and muscle tissue, so you do feel it clitorally from inside. We leave the clit uncovered so you can use fingers, or a vibrator and the orgasm feels amazing and like it’s going on forever.”

“People want a guidebook saying: ‘This is what you do and you’ll get this result.’ The hard part is to teach people that it’s not like hooking up a TV to play a video game where you do certain moves and you get this result when you play the video game, or when you do something on your computer. If you’re watching a horror movie, you know someone is going to get left in a room all by themselves, and instead of doing something smart when the bad guy shows up, they’re going to run screaming, and usually up the stairs instead of down the stairs and out of the house. With the Electro-Stim or with sex in general, the same move doesn’t work for everybody. Your patented sex move might not work for so-and-so. The way it worked for Jim, might not work for John. It might have worked on Susie, but it didn’t work on Bettie. It’s a matter of finding what works, and realizing you have to change and adjust it for you, or the person you’re with. Visual stimulation affects both men and women. Some men like the black negligee naughty look, while others become excited by the virginal white nightie. Some women find the bad boy rocker with tattoos irresistible, while others get hot watching the meticulously groomed metrosexual in his designer suits. As wildly different as the visual stimuli can be, sex toys are vastly different, too. Sometimes a blindfold might work, sometimes a dildo, and sometimes something considerably more provocative. Sex toys are an extension of foreplay and therefore an extension of the enjoyment. It’s like male versus female. Most women are more mentally stimulated; they want to read the sexy stuff. The men want a sexy picture, but that varies. There are guys that get-off on reading it just as much as girls that get off seeing it, but most of the time, women visualize it. Women are going to create this fantasy in their head to go along with it, and men are going: ‘I need that picture.’”

“This past year, we’ve seen women really into exploring their sexuality. There’s a massive difference in the last 10 years in public attitude, as well as private. We have gained many more women and couples as clients. We’re getting more women to try the E-Stim. It helps that a German retailer is also a couple (where she’s a fetish model – and they have a website). She’s been using the product as long as they’ve been together. They show a lot of images of them using the product together. It helps to have images of women using it for fun, not just where she’s tied up or tortured, or seems like she’s being forced to use it or that it’s a painful experience.”

“We have a sample in the store for customers to hold in their hand (to feel for themselves). We’ll talk about it; what they’ve tried before and what they enjoy. We ask where they like to be stimulated: if it’s your cock head, your prostate, how you feel about things around your scrotum. We have five devices that are specifically female attachments, and many more for men. Most guys know exactly what area works for them. Boys have been playing with that thing since they were born. (laughing) The power box is the first thing to purchase and then the attachments. A basic setup costs less than $300 and fancier ones from $400 and up. Years ago, people thought it was expensive, but now everyone is used to spending money on TV’s and computers that cost so much more money. The money really is not so bad, considering when you’re talking years and years of entertainment. And, it’s not something you’re going to have to upgrade every year (like most technology these days because they’ve changed the operating system completely). Your basic setup will stimulate pleasure for years. There are less expensive items out there. They are repackaged medical units that are not made for sexual stimulation. They’re for muscle stimulation and they’re selling them with attachments to use as sex toys, but they’re not sex toys. Our product is genuinely made for sex. We make the box right here in Las Vegas. We’ve done all the testing and that’s just for our basic box. It’s funny, how complicated it really is, when you get down to it. The weird part is when you talk to engineers and people who work with the electrical stuff who say: ‘Well, it read like this on the scope.’ I tell them: ‘But it doesn’t feel like that when I use it. I’m holding it in my hand and I can tell you how it’s supposed to feel, and it doesn’t feel right.’ I would have to say over the years, honestly, we don’t expect the scientists to try it sexually, but come on, I just want you to hold it in your hand or let me put 2 pads on your arm to show you what I’m talking about. They flat out refuse. I’ve had some say outright: ‘There’s no way in hell I’m feeling that.’ (laughter) It’s weird what people are willing to do and what they aren’t.”

Anna finished by sharing with us some of the basic health guidelines for her customers: “When trying to conceive a baby, similar rules apply with E-Stim. The device does apply heat to that area, so just like avoiding tight underwear and staying out of Jacuzzis, you wouldn’t want to be using E-Stim during that time period, just as you might try wearing boxers instead of briefs for that period of time. There are certain health issues that might prevent you from using the P.E.S. products: if you have a history of heart problems, a pacemaker, a penile prosthesis, are pregnant, are prone to epileptic seizures, or if you have open wounds. All erotic electrostimulation should be used only below the waist, never above the waistline.”

ELECTROSTIMULATION IN HISTORY
The use of erotic electrostimulation dates back to the early 1700’s, when masturbation was associated with mental and physical deficiencies. Insanity, vision and hearing problems, epilepsy, and mental retardation, were blamed on self-stimulation.

In 1920, the American Medical Association concluded that the devices were actually more for masturbation. In the 1950’s, a device called the Relaxacisor was designed for medical use, EMS (electrical muscle stimulation). Soon people used Relaxacisors for sexual parts of their body. Because it wasn’t specifically designed for erotic electrostimulation, in the 1980’s, the Titillator and the Pleasure Box, later known as the P.E.S. Power Box, came into existence.

In this new Millenium, the medical profession suggests that masturbation could reduce the risk of developing prostate cancer. Sounds like it’s a good time to try some new methods of masturbation. SLV

Studio Fetish Boutique • 1509 W Oakey Blvd. • Las Vegas, NV 89102
(702) 214-2851 • www.PesElectro.com

Issue 67 featuring: Veronica Ricci, Raven Alexis & Georgia Jones